Social Media

Social media is often the consumers’ first interactions with a brand and quality content, consistency and differentiation provide the keys to success.

Our combination of marketing expertise, social insights, analysis and evaluation, and creative design and photography allow us to create unique content stylised to individual brands.


Our design underpins our client’s brands DNA. We create shareable elements that are exciting, appealing and well-executed.


Trade and consumer events are key touch points for any brand, irrespective of size, vital for increasing their exposure and awareness with their target audiences. Experiential occasions are increasingly sought after and drinks brands can benefit from this developing trend. Skål specialises in tasting events, trade shows and pop ups to ensure that events are planned and executed effectively and creatively.

Brand Strategy

We will undertake a review of your brand with a fresh and objective viewpoint. Placed in the context of the market trends, its competitive set and a SWOT analysis of the brand, this review then informs the creative services that we offer. We align all of our decision-making with the aspirations of the brand.


  • Purpose / Vision / Strategy
  • Market trends
  • Competitive environment
  • SWOT analysis
  • Market opportunity
  • Consumer insight
  • Target Audience


  • Essence
  • Personality
  • Positioning
  • Tone of Voice
  • USP
  • Innovation strategy


  • Direct consumer engagement
  • Digital
  • Social media
  • Events
  • Tastings
  • POS


  • Route-to-market strategy
  • On-off trade focus
  • Target outlets
  • Activation Plan

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